Analytics have been important to web developers since the beginning. The data helps them and the marketers in many areas. They can use the data to see what kind of browsers are being used by visitors and customizing the site to meet the demand. They can use them to see the search phrases people land on their pages using. The data is invaluable. But, now there is a rise in the use of mobile devices that are accessing company websites. Therefore, it has become more important to make sure you are collecting this important data as well, and mobile analytics companies can help.
One of the major mobile analytics companies is Google. They have been around for quite some time and some swear by the data they get form it. Google Analytics gives users the ability to filter data just by mobile data so you can focus in on the data coming from portable devices.
Google Analytics even gives you the ability to see the screen size of the device accessing your website. It also is able to tell if the visitor is using iPhone, Android or Windows devices to access the site.
Another useful feature is the ability to set goals on mobile applications. You can set up goal conversions on purchases, for example and it will be able to tell you when you reach the goal. You can also set it on other criteria like clicks. This lets you see the value of people visiting your sites with mobile devices.
Other data that can be collected with mobile analytics would include page views, visits, the countries visitors come from, their service provider and even the language. As you can see, it is similar data that you would get from tracking desktop analytics.
The data that can be provided by mobile analytic is more and more important every day. Currently, there is more data to be had from traditional PC set ups. But, the mobile user is growing at an astronomical rate. The amount of traffic coming from mobile users will soon eclipse traditional PC users.
Due to this, the data can no longer be ignored as bonus traffic. It is a real source of traffic. The better you are able to collect and study the data coming from mobile users, the more likely you will be able to position your business and website to be able to profit from their experience.